Microsoft and Facebook have revised their search pact into a global deal where the social-networking giant will sell its own ads and get more of Bing’s features on its web results.

Microsoft outlined the changes in a blog post.

• Facebook users will get the full-featured version of Bing beyond links for the site’s Web search.
• The deal becomes a global pact that will bring Bing to Facebook users abroad.
• And Facebook will sell its own display ads.

The revised deal makes a lot of sense on many fronts. First, Facebook should be selling its own display ads so it can work on better targeting and control its revenue stream.

Jon Tinter, general manager of Bing, said: “Given the kinds of advertisements that make sense within a product as unique as Facebook, it just made more sense for them to take the lead on this part of their advertising strategy”.

This international partnership could be a big win for Microsoft as it seeks greater market share for Bing.

Source: ZDNet