Nearly two million more Britons have come online during the last year, over half of which are over 50, according to new research.
The UK Online Measurement Company (UKOM) found that the net audience now stands at 38.8 million, up from 36.9 million at the same time last year.
The majority of internet newbies were made up of over-50s, with more men than women joining up.
“The internet is getting older in more ways than one. Not only is the medium itself maturing but the audience is shifting towards older age groups,” said Alex Burmaster, speaking on behalf of UKOM. “There is a still a perception that the net is youth-centric but this is clearly not the reality,” he added.
A lot of Internet services are increasingly targeting the older generation which may have contributed to this increase in web usage.
Source: BBC Technology
June 30th, 2010 at 3:17 pm
[...] This post was mentioned on Twitter by Input Youth. Input Youth said: Two million more Britons now go online and a lot of then are the over 50's http://bit.ly/bWxvid [...]