Telecommunications watchdog Ofcom has found that nearly half of consumers think that changing their broadband or land line provider is “too much hassle”.
Ofcom is now suggesting a system in which a new provider “takes the lead” in performing the switch. However, Ofcom notes that it must protect consumers from the growing practice of “slamming” in which switching occurs without the consumer’s consent.
Ofcom is engaged in a consultation on the issue and welcomes public comment.
Sebastien Lahtinen of broadband information site ThinkBroadband says the proposal is not without its potential pitfalls, one of which could be a rise in high-pressure sales tactics from providers. “We welcome the review by Ofcom of the switching process as it is clearly causing frustration for consumers,” he said. “However, any improvements on the current systems should ensure that the consumer is able to make an informed decision about switching.
“What we need is a system similar to that used by banks which permits the transfer of direct debits and standing orders from one bank to another. A similar process for communications services could include details of any services within the bundle, including those which cannot be transferred, and consumers could then make a decision on how to proceed.”
Source: BBC Tech News

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