The traditional link building process comes in three primary flavours: direct links to your website (inbound links), cross linking content on the Internet (reciprocal and 3 way links), and deep linking to specific pages within your website.
This linking to specific pages of your website can be greatly enhanced by link baiting. So what does link baiting include from the SEO viewpoint?
Link Baiting means to create something that naturally attracts inbound links for your website. Just one successful link baiting campaign can be worth far more than any amount of PPC advertising you undertake. It can also be far more effective than the thousands of emails you could send out trying to get inbound links for your website.
Just getting your link bait featured on Digg will yield tens of thousands of visitors in a very short period of time and potentially many more inbound links within just a few weeks.
The clear goal of link baiting is to naturally increase the number of links pointing to your website. And the more links you have pointing back to your site the more popular your website is considered to be by all the major search engines, and so the higher your search engine ranking will turn out to be.
By getting people to talk about your link bait, blog about it, discuss it on forums and post it on their social networks and link to it from their website's, you can attract tons of visitors to your own site.
Don’t miss the opportunity to generate views for any videos you may have.
Providing informational videos is an easy way to generate traffic and interest, especially if they are short, to the point and helpful.
One of the major advantages of videos, compared to traditional written marketing, is that it saves your visitors a lot of time understanding what is being offered and there isn't much effort required on their part. Start the video and everything is explained to them right there and then. Hearing and seeing you tell them all about your products or services has more credibility and allows you to connect with your visitors on an emotional level.
Another great advantage of video marketing is that if you use the right keywords in your video's tags, you have a much better chance of reaching high rankings in many search engines.
You can include the videos on your own website or load them up to YouTube.
YouTube does have some advantages, as the number of times a YouTube video is seen plays a role in their popularity rankings and in getting videos to show up in Google's universal search results.
Many people are still afraid to use video as a promotional tool and think it's difficult to do. So now is the perfect time for you to get ahead of your competition.
Read more articles about PC repairs, Web design & SEO...