SEO experts usually add Google Analytics to their clients web pages as this enables them to track the success of their optimisation and promotion campaigns on behalf of the client.
Many SEO companies also send their clients a copy of the Google Analytics report, or at least a summary of it.
If a client sees the full Google report this will include a reference to a an overall Bounce Rate. This is a measure that can cause confusion, especially as Google can show an overall bounce rate for a website and the bounce rate of all the individual pages.
Many people say that bounce rates below about 5%, or above 95% can signal some sort of technical problem with a website. And bounce rates of higher than 70% or 75% nearly always indicate a problem.
However, we believe bounce rates are not as clear cut as this.
Looking at the Google Analytics for QBS PC Help these show that the overall bounce rate 'site wide' is 73.28%. But for our home page the bounce rate was 44.80% and our blog's entry page only 30%.
Other pages have bounce rates varying from 0% and 100%, so what does all this mean?
Lets analyse a few different scenarios to get a better idea of what a bounce rate is and what the figures really picture:
The thing to remember is that a high bounce rate is not always bad news. If someone visits your site as a result of a google search they could enter your site via any number of targeted pages, find exactly what they want and then leave. There's a very happy visitor, but the bounce rate is closer to 100% rather than 0%.
It's also worth noting that there are a number of technical issues which could make a bounce rate artificially high.
Most search queries can be categorized as:
These account for 80% of all search queries.
The queries represent people who need more information before they are ready to take action. If your site has an FAQ page this could help most of these individuals get the answer to their questions.
For example, a search for "widget startup times" indicates a person who needs more information before making a purchase. Instead of sending them to a product page, provide the information they need, and then send them to the appropriate product. Always take time to provide any needed information before asking for the sale.
You can find the main keywords people use to find your site through Google Analytics "entrance keywords." It's a good idea to sort these keywords on bounce rates and average revenue to spot opportunities and problems.
From these entrance keywords you can learn:
We sincerely hope that this article has better explained what bounce rates are all about and why high bounce rates are not always a bad thing.Read more articles about PC repairs, Web design & SEO...